Despite their strong legacy and reputable product quality, Firestone was struggling to stand out in the all-terrain segment.In our research, we found that Firestone possessed an untapped competitive advantage: their authentic heritage.
Other tire brands just advertise to adventurers, Firestone was founded by one.
By shining a light on Firestone’s heritage & the legacy of Harvey Firestone and his Vagabond adventures, we created Firestone’s most successful campaign in over a decade, outperforming 88% of industry ads.
the call of the vagabond
Creative Director - Ben Gross
Senior Copywriter - Christian Felipe
Copywriter - Alain Tellez
Editor - Laura Morell
Account Director - Jacob Boven
Account Manager - Stephanie Salustro
CREDITS
Below are a few exmaples of how this campaign has come to life on social through the use of imagery found in the Firestone Archives.
Due to the success of the Call of the Vagabond campaign on both broadcast and social, we were able to create two more spots that helped continue to establish Firestone as a brand for all those called to wander.