Despite their strong legacy and reputable product quality, Firestone was struggling to stand out in the all-terrain segment. In our research, we found that Firestone possessed an untapped competitive advantage: their authentic heritage.

Other tire brands just advertise to adventurers, Firestone was founded by one.

By shining a light on Firestone’s heritage and the legacy of Harvey Firestone and his Vagabond adventures, we created Firestone’s most successful campaign in over a decade, outperforming 88% of industry ads.