Fans of INDYCAR and Firestone know when they see the Firehawk name they can expect ultra-high performance. With the launch of the Firehawk AS V2, Firestone was able to deliver on this promise with performance that doesn’t waver no matter the weather.

Our social team was tasked with creating content that would speak to the performance-enthusiast audience while emphasizing the qualities that separate the Firehawk AS V2 from its competition.

Caption: Meet the Firehawk AS V2. Unrelenting performance awaits.

Caption: For makin’ your mark. Inspired by the INDYCAR Firehawk Rain Tire.

When it comes to the Firehawk AS V2, a picture’s worth a couple thousand RPM.

Clear road: ✅. Clear skies: ✅. Clear for takeoff: ✅.

Rain drops. Performance doesn't.

Passion. Hard-work. Authenticity. These values are at Firestone’s core and we wanted to speak to these values by sharing the story of someone who perfectly embodied them. As the Official Tire of Country Music™, we decided the best person for the job was the up-and-coming country music star, Dillon Carmichael.

Caption: They say luck is what happens when hard work meets opportunity, and after moving to Nashville to hone in on his craft, @dilloncmusic will tell you himself just how lucky he is.

Caption: From dreaming of his music being heard to having crowds of fans singing his songs back to him, Dillon Carmichael believes that the harder you work, the greater the reward.