As the industry’s most powerful brand, Dodge knows its audience believes there’s no such thing as too much power. To really drive this message home, we’ve created direct mail pieces showcasing the killer looks and heart-racing power of the Dodge Brand’s legendary lineup.
Moving on to Model Year 21, Dodge shifted into an even higher gear. We were tasked with creating an email campaign that would build excitement prior to the epic reveal of the 2021 Dodge Durango SRT® Hellcat: the fastest American SUV ever. The first email was sent to the Dodge Brand’s complete email list, urging fans to “stay updated” about the upcoming announcement. All those that signed up were then sent an email on the day of the reveal, reminding them to tune in. After the reveal, we sent a series of emails detailing the specific features that put the 2021 Durango in a league of its own.
CREDITS
Senior Designer - Juan Carlos Agosto
Junior Copywriter - Christian Felipe
